Target Audience

The target audience within the market niche can be described with an audience persona which is a 28 year old married female with a young infant under 1 year old. She is a librarian and drives a Smart car. Her geographic location is in Minneapolis, Minnesota.

 
Psychographics:
 
Liberal
Environmentally-conscious
Socially-conscious
Fun-loving
Family oriented
Trend follower
Fashion-forward

Demographics:
 
Age: 28
Gender: Female
Profession: Librarian
Education level: Masters degree
Household income level: $58,860
Marital status: Married
Family Members: 2 (husband & child)

Hobbies/Sports:
 
Read books/magazines
Decorate/re-decorate home
Shop
Cook
Garden
Take walks
Jog
Yoga