Thursday, May 13, 2010

System Application


Cleen's system application is basically product packaging and a tote bag that is supposed to be given out for free when a person redeems the coupon from  the communication system.

Graphic Standards Manual


Monday, April 26, 2010

Possible Final Logos


Here are some refined logos and one of them is potentially the final logo. I cannot decide which one to pick since there were many opinions during critique as well as preferences. Comments are appreciated since it will help with my decision.

Inspirational Graphic Standards Manual

Fuller Lofts
www.guerillacompany.com/CS_fullerLofts.pdf

Brainshark
presentation.brainshark.com/pdf/brainshark_logo_usage.pdf

Vancouver 2010 Olympic games emblem
www.vancouver2010.com/.../07-02-01-olympic-graphic-standards-manual-eng_66d-qa.pdf

Communications System


Cleen’s communication system is composed of a self mailer that contains information the brand, what they stand for, and what they offer to their market. It also contains Cleen product coupons and a free reusable tote bag with free products in it. This is a link to the system application which will be the next step of the identity process.

Logo Concepts

Here are some logo concepts for Cleen

Company Profile

Cleen is a dedicated company that considers itself “socially responsible” by specializing in eco-friendly cleaning supplies that are 100% natural, genuine, and environmentally responsible for a healthy home. It is an honest and genuine company that stays true to its client.

Our niche market is established by environmental-conscious consumers that want a healthy home and a cleaner world. What better than a 100% natural products that are good for people and the environment too?